The Foundation's public-interest approach has shaped its action aimed at achieving the broadest coverage possible. As such, it excludes no area, region of Morocco, or population in need of support. It operates on the basis of complementarity with other public and private actors, wherever needs are insufficiently addressed or neglected.
The Foundation intervenes in emergency responses: humanitarian and medical assistance, provision of basic equipment and support for associations. It also implements socio-economic integration programs, promoting access to social protection, healthcare, training, employment and solidarity-based economic circuits.
The Foundation's programs address social issues facing vulnerable populations, particularly women, young children, the elderly, people with disabilities and young people. The programs are long-term in order to benefit as many people as possible and inspire new generations.