Capitalizing on tourism's potential for integration and employment
The Foundation has a long tradition of emphasizing tourism in its action programs. Its territorial roots, particularly in rural areas, make it an effective lever for inclusion and local development. Tourism jobs play an essential role in the integration of young people with low qualifications or apprenticeships because they are so wide-ranging and are in such high demand.
In addition to the sustainable development programs launched in rural areas in 2000, the Foundation has initiated several qualifying training pilots in the tourism sector:
- 2011: Ryad Zaitoun training center in the Al Haouz region (Marrakech), dedicated to training rural girls in floor service and catering occupations;
- 2013: Training center for housekeepers in Erfoud;
- 2014 and 2017: Training centers in tourism and hospitality occupations in Temara and Al Hank in Casablanca.
Providing access to skills that meet the sector's requirements
The Vocational Training Center for Hospitality and Tourism in Temara has offered new opportunities for disadvantaged youth in the region. It provides them with qualifying training in new areas of specialty, which have been recently introduced into the curriculum.
The 8,300 m2 site houses a teaching hotel (reception, four bedrooms, Moroccan living area, modern lounge), a catering pavilion (kitchen, restaurant and processing area), as well as a teaching block. With a capacity of 1000 students, the Center offers trainees multidisciplinary training leading to diplomas in more than 10 different occupations. These include hotel management, travel agency management, hotel maintenance, catering services, bakery and pastry and Moroccan cuisine.
- Office for Vocational Training and Employment Promotion